Letter A | Case Study

Overview

This project was for my educational company. It is a facilitation guide and eBook for ESL educators. This eBook is part of an alphabet series. It guides educators on how to teach the alphabet. We also created animated training videos to help educators better understand the material.

Audience:

ESL educators

Responsibilities:

Project management, visual design, eLearning development and storyboarding, voiceovers, and scriptwriting

Tools Used:

Articulate Storyline 360, Google Docs, Vyond, Figma, and Audacity

The Problem

Educators have limited resources or time to come up with quality content to engage learners. They require go-to materials that are updated, engaging, interactive and require minimal preparation.

The Solution

After careful consideration, I created an eBook, PDF and animation videos to help educators have the best facilitation experiences.

The Process

To learn more about my ID process you can view this page.

I first analysed the problem and used my years of experience as an ESL teacher to ideate and iterate on ideas.

I knew what type of learning resources were required due to my experience, so I researched various platforms and competitor sites to learn what would work best.

After that, I created design layouts on paper to visualise my ideas. I then came up with a colour scheme and designed the course mock-ups in PowerPoint.

Following that, I found and inserted images, edited text and iterated on all the slides until I was happy with the final look.

I then created the teaching guide. I first wrote out all the text, then went through a few rounds of editing.

After that, I recorded the audio in Audacity.

When that was completed, I created the facilitation videos in Vyond. I first created one scene.

Once that was done, I iterated on it until I was confident that what I created would work.

Following that, I created the rest of the scenes.

Lastly, I checked the entire project for errors. Then I uploaded the files online.

Takeaways

The project was a little more time-consuming than expected. I loved the entire process though. The various areas of design made this project quite interesting. I enjoyed seeing all the different steps and sections come together.

Results

I tested the design on first-time ESL teachers. They gave me positive feedback. I was also asked to change two small things in the text. I enjoy hearing from the learners who use my resources and always strive to create engaging and useful products.