FPIUN | Case Study

Overview

FPIUN NPO, is a non-profit organisation that aims to increase awareness of the cultural heritage of indigenous South Africans. The CEO wanted an online presence to garner support from people all over the world and provide an accessible resource to spread the importance of her organisation's cause.

Audience:

People interested in uplifting the communities of the descendants of the indigenous peoples of South Africa.

Responsibilities:

UX, UI, Prototype, Develop, Project Management

Tools Used:

Figma, Wix, MockupBro, Flixier, Pexels, Unsplash, Pixabay, Google Docs, and Canva

The Problem

The organization faced a significant challenge in spreading their message and creating meaningful change in the lives of indigenous peoples.

Despite their dedicated efforts and unwavering commitment, they lacked an effective means of reaching a broader audience and engaging with the masses.

Recognizing this limitation, they made the decision to seek external assistance to address the issue and maximize their impact.

Understanding the power of the digital realm and the reach it offers, they reached out to hire a freelance web designer – that's where I came into the picture.

My expertise in web design and online presence creation made me an ideal candidate to help them overcome their communication hurdle.

The Solution

Recognizing the importance of spreading their message far and wide, they approached me to create an impactful online presence that would resonate with the masses.

It was an absolute privilege to take on this project and help establish their digital footprint.

Understanding the unique challenges faced by indigenous communities, I embarked on a mission to craft a captivating website that would serve as a powerful platform for their cause.

The goal was to spark empathy, inspire action, and foster a sense of solidarity, ultimately leading to positive change for the indigenous peoples of South Africa.

Through careful planning, creative design choices, and thoughtful content presentation, we worked together to ensure that their message would reach its intended audience, generating greater awareness, support, and engagement.

By understanding their specific needs and tailoring the website to their objectives, we successfully transformed their digital presence, allowing them to connect with a wider audience, share their stories, and encourage meaningful participation.

The Process

Discovery and Research: The process began with a thorough understanding of the organisation's mission, values, and the specific needs and challenges faced by indigenous peoples in South Africa. Extensive research was conducted to gain insights into their cultural heritage, traditions, and aspirations. This knowledge formed the foundation for the design direction.

Planning and Goal Setting: Clear goals and objectives were established, outlining what the organisation aimed to achieve with the website. These goals helped shape the overall strategy, content structure, and user experience.

Information Architecture: Based on the research findings and goals, the information architecture was developed. This involved organising the website's content in a logical and intuitive manner, ensuring easy navigation and accessibility for visitors.

Wireframing: Low-fidelity paper wireframes were created to outline the layout and structure of each webpage. This allowed for early feedback and discussions on content placement, functionality, and user flow.

Visual Design: With a solid foundation in place, the visual design phase commenced. This involved creating the overall look and feel of the website, incorporating the organisation's branding elements, colours, typography, and imagery. The design aimed to reflect the rich cultural heritage of indigenous peoples while maintaining a modern and engaging aesthetic.

Content Creation and Integration: The site's content was developed by the organization, including written copy, images, videos, and testimonials. The content was strategically integrated into the design to effectively communicate the organization's message, capture attention, and inspire action.

Responsive Design and Development: The website was designed and developed to be responsive, ensuring optimal viewing and functionality across various devices and screen sizes.

User Testing and Iteration: The website was tested by a few users to gather feedback on usability, functionality, and overall experience. Iterations and refinements were made based on the feedback received to enhance the website's effectiveness and address any potential issues.

Launch and Deployment: Once all the necessary modifications were made and the website was deemed ready, it was deployed to a live server, making it accessible to the public. This involved thorough testing to ensure a smooth transition and resolve any last-minute issues.

Takeaways

Throughout the design process, open and continuous communication between the organisation and me was vital. This collaborative approach ensured that the final website effectively conveyed its message, engaged its audience, and facilitated a positive change in the lives of the indigenous peoples of South Africa.

Results

The Client was happy with the end result. The design was clean, easy to navigate and visually appealing. This is what the client had to say. “I am so happy with the look of my website. Emmy was patient with me throughout the entire design process. She helped me visualise my thoughts for the site and went above and beyond to give me a design that speaks to the messaging of my organisation as well as one that met my project goal. I would highly recommend her services. She is organised and provides excellent project management services. I am so grateful to have worked with her.”